The course is aimed at anyone who wants to achieve their personal and professional goals through human relations by influencing in a positive and lasting way.

After this course, you will be able to:

• Connect emotionally with the target skills of the person you want to influence
• Know their motivations and preferences
• Present attractive proposals
• Make the other person feel comfortable and not have to defend themselves against your proposal
• Presenting strong arguments and persuasive arguments
• Consolidate the new opinion or new behaviour you have managed to generate
• Make other people to adopt the behaviours you want them to adopt

In the first stage, we will go through the main techniques of influence. To do this, we will provide you with concise and entertaining content lasting one hour, divided into small 2-3 minute pills.

To put you to the test, you will have two challenges to train with. Which ones? You will have to meet Lorenzo Palacios so that his company can start using a clip that you have designed. You will also meet Susana Linares at your travel agency. She has won a trip and has to choose the place, hotel, activity... Will you get her to choose the combination that interests you, knowing that you can't resort to the "price" factor?

You will have to master the principles of influence and use strong and convincing arguments to get them to make the decisions you want them to make, with a sense of ownership.

With this methodology you will learn by practising. The best way to internalise new behaviours.

• 1. What is influence?
• 2. Phases of the influence process
• 3. Influencing is not always arguing
• 4. How to direct the thoughts of others: persuading without arguing
• 5. The importance of emotions in influence and persuasion
• 6. How to make a strong and convincing argument
• 7. Weak arguments
• 8. The structure of a strong argument
• Focus on the other person
• Analyse their profile and identify their needs
• Match your proposal to their interests
• Make the value of your proposal clear
• 9. Principles of influence
• Scarcity
• Competition scarcity
• Contrast
• Negative framing
• Potential framing
• 10. Rapid Influence Strategies
• Reciprocity
• Pigeon-holing
• 11. Demonstrate your promise
• 12. Summary of the structure of a strong argument
• 13. Process for making the proposal
• 14. What influential and persuasive people do